Led a regular artist interview series, delivering high-quality content by overseeing all aspects of production, including filming, editing, and crafting creative questions that captivated both artists and audiences. Built and scaled the company’s YouTube channel from the ground up, driving audience growth through cohesive branding, optimized banners, and meticulous channel setup, achieving a polished and professional presence.

Enhanced production efficiency by managing props, lighting, and set design, ensuring a high standard of quality in every aspect of the shoot. Featured artists included Lexi Berg, whose debut single 'What If' was featured in the critically acclaimed Netflix drama Pieces of a Woman and resulted in a signing with East West Records under Warner Music UK. Other notable acts included Pushy Pushy Pushy, featured in prestigious magazines such as The New Yorker and Der Freitag, a leading German publication.

Produced and edited videos using Premiere Pro and Final Cut Pro, with some reaching over 4,000 organic views, showcasing the channel's ability to engage and grow its audience while reflecting the company’s creative vision.